101 Tips on How to Create a Successful Webinar in 2021

Do you want to master all the steps it takes to create a successful webinar?

The following is a list of 101 (!!!) tips on how to create your next successful webinar. This article contains the best tips, tricks, and strategies I have gathered from creating several hundred webinars myself.

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Why You Should Use Webinars

Reason #1 to Use Webinars: They’re a great way to reach a huge audience.

Reason #2 to Use Webinars: They’re live events that let you interact with your audience.

Reason #3 to Use Webinars: They’re a great way to build relationships.

Ok now that I’ve convinced you to create a webinar, let’s talk about my top 101 tips to create a successful webinar of your own!

My Best 101 Tips on How to Create a Super-Successful Webinar!

Test them out and see which ones work for you!

Webinar Tip #1. Offer the Right Webinar Format for Your Audience

But if your audience could care less about interacting with you because they’re busy professionals who are looking for more of an informational presentation, then that’s what you should give them. Don’t try to force a live webinar on people who would rather just listen and watch to a YouTube video.

This is the whole point: be specific about your audience so you know how to reach them through the right medium.

Webinar Tip #2. Have a Clear CTA

Maybe it is an offer of another free resource or a registration form for a free class. Whatever it is, make sure you’re clear about it!

Webinar Tip #3. Use Your Webinar to Announce or Preview a Product Launch

Maybe it is a product launch, a Kickstarter campaign, or the big announcement of your new eBook. Webinars tend to do better if it is related to something “new” whereas conventional video content like YouTube clips tend to do better for “evergreen” content.

Webinar Tip #4. Give Away the Best Stuff at First

Webinar Tip #5. Make it Easy to Share

I also recommend putting a few call-to-action statements at various points in the message to encourage viewers to email it or broadcast it to their friends.

Webinar Tip #6. Invite Your Existing Readers/Fans/Subscribers

Webinar Tip #7. Be Specific in Your Subject Line

Webinar Tip #8. Know Your Message Inside and Out

Make sure you have answers to all of the questions that could potentially come up. Be prepared for anything and everything, even if it is out of your control.

Webinar Tip #9. Have a Great Speaker Bio

It should include links to places they can find more information about you and the value that you provide.

Webinar Tip #10. Be Prepared!

Webinar Tip #11. Hire a Facilitator with Great Stage Presence

Webinar Tip #12. Offer a Webinar Replay for Those Who Missed It

You could even make it available via iTunes or YouTube after the fact, but don’t break the bank doing this (I’m looking at you, GoToWebinar!) because it can get pretty pricey.

Webinar Tip #13. Keep it Short (30–45 Minutes)

Webinar Tip #14. Make it Interactive (Ask Questions)

Webinar Tip #15. Get a Moderator/Guest Speaker to Lead the Discussion

Webinar Tip #16. Offer Up a Prized Giveaway to Attendees

Webinar Tip #17. Encourage Sharing of the Event

Webinar Tip #18. Show Up Early (Test Your Equipment)

Webinar Tip #19. Offer a Free Guide as an Attendee Thank You

Webinar Tip #20. Write an THANK YOU Post

Webinar Tip #21. Make it Available On-Demand

Webinar Tip #22. Recap Your Presentation

Webinar Tip #23. Create an On-Demand Replay Link

Webinar Tip #24. Create a Slide Deck for Viewers

Webinar Tip #25. Keep following up over the next few weeks.

Webinar Tip #26. Ask Their Advice

Webinar Tip #27. Write a Blog Post After the Webinar is Over

Webinar Tip #28. Repurpose your Webinar Presentation.

Webinar Tip #29. Optimize your Presentation for Search

Webinar Tip #30. Add the Slide Deck or Recording to a Resources Page

Webinar Tip #31. Offer a Special Deal on Your Service for Those Who Registered for Your Webinar

Webinar Tip #32. Send a Thank You CARD

Webinar Tip #33. Invite Others to Host Future Live Events

Webinar Tip #34. Turn your Webinar Recording into a Live-on-demand Simulated Live Event

The benefit is that you can put a custom registration form and Q & A forum in front of your on-demand “live” event to enable your sales and marketing teams to follow up!

Webinar Tip #35. Create Media Attention Before, During and After your Webinar

Webinar Tip #36: Promote, Promote, and Promote some more

Make sure you have multiple mediums through which attendees can find information about your webinar (i.e. a landing page, social media networks, emails, ads and others) .

You can use pre-recorded video (from YouTube for example) telling viewers about what’s to come and how they can register or attend.

Webinar Tip #37. Make the Most of the Time Right After Your Webinar is Over

If they are, send it out as soon as possible so that those who couldn’t attend can get a taste of what happened. Keep in mind that their interest may not last long so be sure to act fast!

Webinar Tip #38. Use Websites Like EventBrite or LiveStream to Host Your Webinar

For example, EventBrite is an online registration and ticketing service that allows users to create public or private events (like a webinar), market them, sell tickets , accept payments and more.

Webinar Tip #39. Use Social Media During Your Event to Promote

Webinar Tip #40. Use a Pre-Event Survey to Develop or Validate Content for your Webinar

Webinar Tip #41. Drive Traffic to Your Webinar Page with SEO

Webinar Tip #42. Add a Link to your Webinar Page in your Email Signature

Webinar Tip #43. Send out a TON of Reminders Before your Event

Webinar Tip #44. Create a Live Blog of the Webinar Content

Webinar Tip #45. Ask for a Show of Hands at Regular Intervals

Webinar Tip #46. Use Proven Topics

Webinar Tip #47. Repeat Unusually Successful Webinars

Webinar Tip #48. Use a Professional Webinar Background

Webinar Tip #49. Wear a professional outfit or a shirt with the company logo on it.

Webinar Tip #50. Use professional Webinar Lighting.

Webinar Tip #51. Do Joint Webinars with Partners

Inviting previous speakers to a webinar series helps establish the community and an incentive to return.

Webinar Tip #52. Simulcast Your Webinar to other Facebook Live Platforms

Webinar Tip #53. Simulcast Your Webinar to Your Youtube Page

Webinar Tip #54. Simulcast to OTHER people’s pages and channels.

Webinar Tip #55. Reach out to Relevant Blogs and Publications

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Webinar Tip #56. Use Zoom!

Webinar Tip #57. Use a Title that is Easy to Understand

Webinar Tip #58. Highlight the Benefits of Attending

Webinar Tip #59. Add a Remarketing Pixel to Your Webinar Registration Page

Webinar Tip #60. Buy Email Lists of Qualified Users and Target Them with Email Blasts

Webinar Tip #61. Offer a “Live Chat” Feature During Your Webinar

Webinar Tip #62. Have a Live Q&A Period.

Webinar Tip #63. Have a list of “staged” Questions for the Q&A Period

Webinar Tip #64. Have a Call to Action

Webinar Tip #65. Offer Discounts for Registration

Webinar Tip #66. Release A Teaser for the Webinar

Webinar Tip #67. Tell the Story

Webinar Tip #68. Start Your Webinar With a Bang

Webinar Tip #69. Provide a Clickable Preview of The Webinar

If you have an influencer in your niche who is well-known and respected, then you should consider inviting them to co-host your live event . This makes people more likely to attend.

Webinar Tip #71. Add Humor Where Appropriate

Webinar Tip #72. Create Handout Materials and Tutorials

Webinar Tip #73. Keep it To the Point, Have a Clear Agenda

Webinar Tip #74. Send out reminders via SMS texts

Webinar Tip #75. Send out LOTS of reminders.

Webinar Tip #76. Announce Webinars at Least 1 Week before the Webinar Event.

Webinar Tip #77. Make webinar content relevant to specific industries.

Webinar Tip #78. Use a deadline countdown timer on your webinar landing page or sales page.

Webinar Tip #79. Showcase real-world case studies of your product or service in the webinar presentation.

Webinar Tip #80. Post the recording on multiple websites after the event

Webinar Tip #81. Include testimonials on your webinar landing page.

Webinar Tip #82. Ask qualifying questions in the Webinar Registration page.

Webinar Tip #83. Use a Hashtag on Twitter, Instagram and Facebook

Webinar Tip #84: Use Webinar Funnels to Convert Attendees into Customers

Webinar Tip #85: Ask for attendees to share the webinar on social media, too

You can do this by giving them simple instructions to share it.

This will further promote your content and help it get to as many people as possible.

Webinar Tip #86: Use questions from attendees on Twitter to generate discussion during the live webinar.

This will also encourage more people to watch because they will be interested in seeing how it turns out

Webinar Tip #87: Practice, Practice, Practice (and Record) Your Webinar Presentation

Record your webinars with a friend or colleague before taking them live to see where you might need to improve.

Webinar Tip #88: Use a Professional Microphone for Better Audio Quality

Don’t skimp out on this investment!

Webinar Tip #89: Ask attendees of your webinar to share their comments and questions on social media after the event

Webinar Tip #90: Use super affiliates and social media influencers to promote your webinar

Webinar Tip #91: Use Facebook Messenger Click to Message Ads to Drive Webinar Signups

Webinar Tip #92: Use Facebook Messenger Chatbots to Promote your Webinar

Webinar Tip #93: Don’t go over time!

Webinar Tip #94: Use Website “popups” to remind attendees about your upcoming event

Webinar Tip #95: Use Podcasting to Expand Your Reach

Webinar Tip #96: Use video transcripts for a better SEO boost

Webinar Tip #97: Use YouTube to house all of your webinar recordings.

You should use popular platforms like YouTube to house all of the recordings from your webinars so that your customers can easily find them and watch them when they want. This will also help you get more views for your website overall.

Webinar Tip #98: Use LinkedIn Groups to gather potential leads

Webinar Tip #99: Do an Email List Swap: as a partner company or organization to do an email blast

This will allow you to create a relationship that can help both of you expand your reach and increase the amount of people who sign up for webinars.

Webinar Tip #100: Have an incentive for people who register early

Bonus Webinar Tip #101: Schedule Your Webinar at the Best Time (When More People Are Online)

Closing Thoughts: How to Run a Successful Webinar in 2021

How many of them did you take away?

Hopefully all of them, or at least most of them.

Either way, webinars are a fast and easy way to grow your business. I encourage you to begin taking advantage of these tips right away so that you can see the success for yourself!

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CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄