15 Must Have Cross-Channel Marketing Tools of 2020

  • Consistent communication with customers improves CX (customer experience), leading to increased customer lifetime value and brand advocacy.
  • Easier to create a single cross-channel view of the customer, which provides actionable data for executing relevant cross-sells and upsells.
  • Better performance in terms of marketing campaign metrics, such as CTR (click-through-rate) and conversions.
  • Improved customer retention as well as acquisition, meaning a higher ROI on marketing expenditures.

Cross-Channel Marketing Tools for Chat

#1. Omnichannel chatbot marketing — MobileMonkey

  • Generate leads
  • Re-engage customers, and
  • Offer real-time, 24/7 chat support

Cross-Channel Marketing Tools for Email

#2. Multichannel email marketing — MailChimp

  • Email marketing
  • Customer relationship management (CRM) dashboards
  • Custom domains and website design templates
  • Social media management and content scheduling
  • Facebook and Instagram ad builders
  • Landing page builders, including ecommerce
  • Marketing analytics, and more.

Cross-Channel Marketing Tools for Social Media

#3. Multichannel social media management — AgoraPulse

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn

#4. Multichannel social media automation — MeetEdgar

  • Promote your best content, on a repeating schedule.
  • Save your social media manager hours of time each week.
  • Auto-generate and test variations of posts across Facebook, LinkedIn, Twitter, and Instagram.
  • Schedule how many times per week, and on which days at which times you want each piece of content posted to each social media channel.

#5. Multichannel content insights — BuzzSumo

  • Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
  • Research tools analyze billions of data points to sharpen your marketing strategy.
  • Influencer tools help you identify influential people to power-up your brand or campaign.
  • Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.

#6. Multichannel social share buttons — AddThis

  • Make content shareable with drag-and-drop share buttons.
  • Build your audience across multiple channels with auto-follow buttons.
  • Increase site traffic by promoting your links and creating enticing calls to action.

#7. Facebook Messenger for business — MobileMonkey

#8. Multichannel automation for social media — Phantombuster

  • LinkedIn
  • Twitter
  • Instagram
  • Facebook
  • Pinterest
  • Zapier
  • Medium
  • Quora
  • Generate leads
  • Save time
  • Build audiences
  • Increase reach and engagement

Cross-Channel Marketing Tools for SEO

#9. Multichannel SEO marketing — SEMrush

  • Technical SEO audit
  • Social media tracker
  • Backlink audit
  • Ad builder
  • Keyword position tracking
  • On-page SEO checker
  • PPC keyword tool
  • Organic traffic insights

Cross-Channel Marketing Tools for Advertising

#10. Multichannel online advertising — AdEspresso

#11. Omnichannel online advertising — MobileMonkey

  • Messenger ads outperform other ads by 2X-10X
  • Instant lead and data capture
  • More features available for personalization
  • Automated lead qualification and follow-ups with chatbots

Cross-Channel Marketing Tools for Automation

#12. Multichannel workflow automation — Zapier

#13. Multichannel marketing automation — Autopilot

  • Customize journeys based on audience behavior.
  • Build multi-channel workflows to send automated messages.
  • Generate customer journey reports that allow you to fix leaky marketing funnels.

Cross-Channel Marketing Tools for Lead Generation

#14. Multichannel lead prospecting data — Clearbit

  • Reveal: Unmask anonymous web traffic to personalize for target accounts
  • Enrichment: Turn any email or domain into a full person or company profile
  • Prospector: Discover your ideal accounts and leads with complete contact info

#15. Omnichannel lead generation software — MobileMonkey

  • Live chat for website
  • SMS text messaging
  • Facebook Messenger
  • And soon to come — Instagram, WhatsApp, Apple Business

In need of more marketing tools?




CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

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Larry Kim

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

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