6 Best Online Marketing Tools for Ecommerce that are Either Free or Affordable

Larry Kim
5 min readAug 16, 2021

If I asked you what you want for your ecommerce store, what would you say? I’m sure you’d say you want more visitors, more subscribers, and more customers.

There are thousands of online marketing tools that you can use to help you with these goals. But let’s face it, not everybody has an unlimited budget. You have to know where to invest your money.

That’s why I put together this list of the best and most affordable online marketing tools you can use to grow your ecommerce store. Let’s get started.

Google Analytics

Google Analytics is the most popular web analytics tool thanks to being both extremely powerful and convenient. With Google Analytics, you can get detailed reports about:

● The number of visitors, leads, and customers your store gets

● How your visitors behave (e.g., number of pages they visit per session, time on site, bounce rate, etc.)

● Their demographic data (e.g., location, age, gender, etc.)

● The number of conversions generated and their associated values


Google Analytics also offers advanced ecommerce tracking capabilities, which allow you to analyze your conversion data more thoroughly. What’s more, every major ecommerce platform integrates with Google Analytics, like Shopify, which makes installing it pretty easy.

Oh, and did I say it’s free? If you are serious about growing your ecommerce store, you have to use Google Analytics.

Keywords Everywhere

Keywords Everywhere is a freemium Chrome extension that pulls keywords from some of the largest search engines, including Google, Amazon, eBay, and more.

You then get the keywords’ respective monthly search volume, CPC, and competition. It also uses Google Trends data to estimate the historical monthly search volumes from 2004 onwards.

Keywords Everywhere charge $10 per 100,000 credits (one credit equals one result); that’s 0.0001 cents per result. If you want a simple and effective keyword research tool, try Keywords Everywhere.


Mailchimp is an all-in-one integrated marketing platform known for its email marketing capabilities. Ideal for small businesses from every industry, Mailchimp offers a suite of powerful features such as:

● A drag-and-drop email builder with dozens of pre-made templates

● A marketing CRM for managing your customers

● A form and landing page builder for collecting email addresses

● Automated email sequence capabilities

● A website builder

Mailchimp has a free plan with its most basic features for up to 2,000 contacts (i.e., subscribers), including a CRM, web forms, and landing pages.

For more advanced features such as A/B testing and multi-step journeys, it starts at $9.99 per 500 contacts and scales from there depending on the features and number of contacts.


Canva is a design tool for non-designers. With Canva, it won’t matter if you have never used a web design tool before because you will create professional-level graphics with its 250,000+ free templates, 100+ design types, free photos, and more.

To create a graphic, all you have to do is pick a design template, upload an image, and add any of their layouts, graphic elements, and font options. And do you know what the best part is? It’s free to use.

You can create unlimited graphics to use on your social media accounts, on your ad campaigns, or your product pages. For most ecommerce entrepreneurs, its free plan offers more features than necessary.

For $12.99/month, Canva’s Pro plan gives you access to 75+ million premium stock photos, videos, audio and graphics, 420,000+ free templates, a free background remover, among other features.


Trello is a project management tool that allows people to collaborate, improve their task management, and boost their overall productivity.

Trello will structure your projects using the following structure:

Boards: These are the different projects your company works on. For example, you could have three separate boards for marketing, logistics, and customer support.

Lists: These are the lists where the different tasks are organized. For the customer support board where you manage your support tickets, you could have a “Queue,” a “In Review,” and a “Resolved” set of lists.

Cards: These are the tasks that make up the lists. For the customer support board, that would include each support ticket you get. You can add people to work on each one, set deadlines, add comments, attach documents, and more.

Trello is free to use with pretty much all of its features. Its paid plan starts at $10/mo and includes other views, advanced checklists, and other non-essential features.


Getsitecontrol is a popup tool ideal for collecting emails, generating leads, conducting surveys, and more. It integrates with the largest website builders and ecommerce platforms, including WordPress and Shopify.

All you have to do is pick one of its dozens of templates, pick one of the nine different positions available, and select how often you want to show it.

Getsitecontrol offers a 7-day trial that will help you test all of its features. Its cheapest plan starts at $7/month for up to 10k views and includes all its features, branded-free popups, and top-notch customer care.


Running your marketing campaigns shouldn’t be complicated or expensive. With the seven online marketing tools mentioned here, you should have an easy time getting more visitors to your store and increasing your conversions.

If you aren’t using some of these tools, pick one and try it this week. You will barely spend any money, so what do you have to lose?

Meta title: 7 Must-Have Online Marketing Tools for Ecommerce (Free or Affordable)

Meta description: If you’re serious about growing your store, you need the right online marketing tools in your arsenal. These 7 apps will help you get more visitors and increase conversions.

Meta keyword: best online marketing tools, online marketing tools for ecommerce



Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄