Instagram is a great marketing tool, but it isn’t without its flaws. Instagram has an algorithm that ensures posts are shown to the same people over and over again, making exposure difficult for businesses with more than 100 followers. Instagram hashtags are used for discovery, but Instagram doesn’t allow them to be clickable or easily searchable. Instagram posts don’t link back to your website, making it harder to track traffic. Instagram doesn’t have built-in analytics for users or brands that are actively engaging on the platform.
So how can you get around this?
Founder & CEO, MobileMonkey, Inc.